Building Consumer Trust in the Digitalizing Insurance Sector: Exploring the structure, utilization, and impact of trust indicators as crucial elements in the customer journey.

Deciding if an online entity is trustworthy can be challenging. How do you decide if you can go into business with an unknown company, offering an enticing product?<br/><br/>This thesis project aimed to enhance consumer trust in Insify, a starting business insurance company operating in a competitive market. The objective was to identify trust...