Innovate New Service Development in a product-oriented healthcare corporation

To satisfy the growing needs of customers for services many product-oriented companies in various industries have started switching their focus from products towards service offerings. To stay competitive, New Service Development became an important concern for many companies to achieve. Company Z, which is one of the largest product-oriented...

Facilitating the transition towards desired behaviour in the ICU

The Intensive Care Unit (ICU) of the Leids Universitair Medisch Centrum (LUMC) focuses on vitally threatened patients, who cannot survive without daily intensive treatment. As the patients in this department could easily deteriorate and (potentially) pass away, the staff members of LUMC’s ICU often need to act rapidly and make decisions within a...

Design of a business creation fund for Health Innovations.

Health Innovations, a venture capital firm in healthcare, is currently searching for a growth strategy to realize its corporate objectives. The search for this growth strategy was structured using the three growth directions of Ansoff (1957): product development, market development and diversification. In three steps the best direction was...