The death and life of Chinatowns: Towards an integrated and authentic transformation of ‘Chinatown’ in Amsterdam

The advent of steamship in the 19th century is accompanying with the Chinese immigration. Chinese seamen gathered around the dockland at a certain scale and formed Chinese quarters. Therefore, Chinatowns appeared in many harbour cities in European countries. With the urban development and migrant shifts within the recent one hundred years,...

Efteling: Innovative, while authentic and customer centric

There is a shift to the experience economy. Customers are increasingly craving unique experiences and authentic brands; brands that are real, sincere. Additionally, technological developments are booming and can help enhance these customer experience. Efteling employees have lots of ideas to innovate technically. This master thesis explores how...