Strategic and Sustainable Brand & Product Innovation for Ly Ly Food

This project is an initiative of SPIN: Sustainable Product Innovation in Vietnam, Cambodia and Laos. The aim of this project is to improve the competitiveness and sustainability efforts of Ly Ly Food, a middle-sized company with 200 employees based in Phnom Penh, Cambodia. This company produces packaged snacks for the low end children's market...

Perceived modernity and product preferences: What matters? Culture or (and) market development

This research looks into the evaluation of product aesthetics in different cultural contexts and it aims to disentangle the prominent influential factor on products’ aesthetic appraisal. The product meaning: modernity is used to evaluate the relationship between consumers’ perception of product appearance and the aesthetic appraisal. For the...

Rebuilding the Scotchgard Protector brand for 3M Nederland

3M is an American company that was founded in 1902 in Minnesota. Their business originally started with mining (Minnesota Mining and Manufacturing) but they soon switched to the more profitable production of sandpaper. 3M is a technology and science based company with a very wide portfolio of products. It has more than 80.000 employees and over...