Uncovering a Sonic Blue Ocean: Moving towards a more inclusive commercial background music ecosystem

Be it for providing a positive customer experience, a holistic brand identity, or a way to combat stress and exertion, background music has been used by businesses for profit since the invention of the phonograph. (Thompson, 1995) Modern technology enables this to happen fast, and tailors it to the needs of the business. Kollekt.fm is an...

Enhancing customer centricity in New Service Development in a business to business context

his master thesis is the outcome of a journey into the New Service Development (NSD) practices of large organizations involved in business to business (B2B)  innovation. The scope of the project is to generate new knowledge on the challenges that organizations face to engage business customers into their internal innovation processes. Research...

Position and communicate the value of an emerging frozen food service system

This project intends to develop the initial brand communication strategy for Foodtrick, an emerging frozen food service system that attempts to expand its business into the B2B market. The system provides a simplified cooking procedure to tackle operational hurdles in the food service industry, such as labour shortage and increasing food wastage...

Mynance: Modernise the financial function of your organisation

INNOPAY is an Amsterdam bases consultancy that focusses on ‘transactions. They are founded in 2002 with financial transactions as their main focus. Today, they have shifted their core business to ‘data’ as every form of transaction. INNOPAY is led by the belief “everything transaction” which is translated in into an award-winning same-titled...

Marketing intelligence system implementation in B2B service marketing environment: An explorative case study

PROBLEM The business and marketing environments of today are rapidly changing due to several trends in society and in the market (Kotler & Keller, 2016). To maintain their position, companies must continually renew their knowledge management systems. The emergence of information technology (IT)-based intelligence systems suggests more...

Pioneering start-ups' first mover advantages and success factors in B2B service markets

Less attention has been given to first mover or pioneer advantages (FMA) for services than for physical products. Likewise, less attention has been given to FMA for business-to-business (B2B) markets than for business-to-customer markets. This research investigates FMA for B2B services using a grounded theory approach in existing academic...

Exploring factors that influence information exchange choices of organizations in network settings: A case study in the underground utility infrastructure sector

Underground utility infrastructure construction projects have become increasingly complex because of the increased number of involved parties and changing laws and regulations. Parties, who normally have nothing to do with one another, intensively share information with each other when building utility infrastructures such as gas, electricity,...

Develop a Business Model Framework for service provisioning in a B2B context

Product service combinatory businesses have evolved into an important economic force, especially over the past decade (Van Halen, Vezzoli, & Wimmer, 2005). Exploring business model frameworks and hence devising a Business Model (BM) framework for product-service combinations in business to business (B2B) context was the problem at hand. BM...

Developing a future vision for Sunware

Sunware is a Dutch manufacturer of plastic storage products for in and around the house. In recent years, Sunware has moved to take up a significant position on the European market for plastic storage products. But within the last years, Sunware is getting a lot of competition from manufacturers of Eastern Europe and Asia. In the interest to...

CHAINels: The business network

For a Computer Science Bachelor project, two students worked on the ICT for CHAINels: a brand new concept to create an online business-to-business network. In this report, every step in the creation of this system is described.

Engaging sales: A communication instrument to strengthen Senta’s B2B relationships.

The following MSc thesis describes a project done at Senta multisensory concepting, by a student from the Delft University of Technology. It was the student’s assignment to analyse which kind of problems occurs in the communication between Senta and its clients. This knowledge was then used to develop a design proposal for an instrument, with...

Creating a New Strategy: How to communicate and brand “recycled clothes”

Textiles for Textiles project (T4T) was established to develop a new technology that will reduce the ecological impact of the post consumer textiles. The creation of this new technology lowers the recycling time, giving the T4T partners an opportunity to do new businesses with series of products made with recycled textiles. The T4T partners have...