The future roadmap of an artificial intelligent eye tracking platform

This thesis was performed in assignment of Alpha.One for their new eye tracking prediction platform expoze.io. The project started of with the brief; What does the future of expoze.io hold? This indicates the need for a future vision. In order to create a future vision the company purpose must first be researched, the reason why they exist. The...

Using an eye tracker to measure developer focus while writing unit test from within the IDE

Background: Reading and understanding source<br/>code and writing test cases are indispensable parts of routine for<br/>modern software developers. Unit testing helps many developers<br/>to detect and prevent bugs at an early moment and is a cost-<br/>effective way to improve the effectiveness of a program. With the<br/>availability of portable...

Adaptive Automation: Automatically (dis)engaging automation during visually distracted driving

Automated driving is becoming increasingly popular and is often proposed as a solution to commonly known human errors in driving. However, fully autonomous driving has not yet reached the point where it can be implemented in real world driving. Current automated driving systems are often designed in such a way that the role of the human operator...

PACT 2.0: The next level in measuring package design performance in an online shelf survey

Packaging design is one of the most important influences on shopping behaviour in competitive retail environments, especially in Fast Moving Consumer Goods. The package is often referred to as ‘the silent salesman’. Brand managers need to know how their package performs to identify if a package (re)design is going to improve sales or is a...