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Da Silva Vieira, S. (author), Fonseca, T. (author), Badke-Schaub, P.G. (author), Fernandes, A.A. (author)The present research takes the Lean Thinking perspective adopting the concept of MUDA as dimension to study designers’ behavior and provides managerial support with a Framework of Awareness to critical situations in the research field of design and product development.conference paper 2013