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Buckenmayer, M.B. (author), Gonçalves, M. (author), Mulder, I. (author)
Social innovations are promising to tackle today's complex global challenges, especially when they scale, leading to a higher impact, which can generate asocietal transformation. The current work elaborates on scaling deep, a specific scaling strategy aiming to shift cultural values, mindsets and beliefs. However, applying this strategy in...
conference paper 2021
document
Buckenmayer, M.B. (author), Gonçalves, M. (author), Mulder, I. (author)
“Off to new shores!” is a two-hour, interactive online workshop, participants will sail together to common ground and co-create a shared understanding of central concepts regarding a provided case. Participants learn and apply the concept of fruitful friction and use the metaphor of sailing. Fruitful friction is a concept that deliberately...
conference paper 2021