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Plugge, A.G. (author), Nikou, S. (author), Bouwman, W.A.G.A. (author)
Purpose: Due to the convergence of rapid business developments and digitization challenges, service orientation is back on the research agenda as a concept to improve firms’ business services. Yet, little is known about the type of determinants that are relevant and to what degree they affect a firm’s service-oriented strategy. Design...
journal article 2020
document
Solaimani, Sam (author), Heikkilä, Marikka (author), Bouwman, W.A.G.A. (author)
In many entrepreneurial projects, the concept of the business model (BM) is used to describe a business idea at a high-level and in a holistic way. However, existing literature pays less attention to implementation (or execution) of BM. Implementation becomes more complex when a BM is proposed by or requires a network of collaborating...
journal article 2017