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Plugge, A.G. (author), Nikou, S. (author), Bouwman, W.A.G.A. (author)Purpose: Due to the convergence of rapid business developments and digitization challenges, service orientation is back on the research agenda as a concept to improve firms’ business services. Yet, little is known about the type of determinants that are relevant and to what degree they affect a firm’s service-oriented strategy. Design...journal article 2020
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Solaimani, Sam (author), Heikkilä, Marikka (author), Bouwman, W.A.G.A. (author)In many entrepreneurial projects, the concept of the business model (BM) is used to describe a business idea at a high-level and in a holistic way. However, existing literature pays less attention to implementation (or execution) of BM. Implementation becomes more complex when a BM is proposed by or requires a network of collaborating...journal article 2017