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Baldassarre, B.R. (author), Calabretta, G. (author), Karpen, Ingo Oswald (author), Bocken, Nancy (author), Hultink, H.J. (author)
In the 1960s, influential thinkers defined design as a rational problem-solving approach to deal with the challenges of sustainable human development. In 2009, a design consultant and a business academic selected some of these ideas and successfully branded them with the term “design thinking.” As a result, design thinking has developed into...
review 2024
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Schifferstein, Hendrik N.J. (author), de Boer, Alie (author), Lemke, M. (author)
Although governments have implemented regulations to inform consumers on important product properties and protect consumers from deceptive information, empirical research on how consumers perceive, interpret and experience food packages have shown frequently that consumers may be misled by how information is presented and packages are...
review 2021