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Buckenmayer, M.B. (author), Gonçalves, M. (author), Mulder, I. (author)Social innovations are promising to tackle today's complex global challenges, especially when they scale, leading to a higher impact, which can generate asocietal transformation. The current work elaborates on scaling deep, a specific scaling strategy aiming to shift cultural values, mindsets and beliefs. However, applying this strategy in...conference paper 2021