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Wever, R. (author), De Vries, B. (author), Boezeman, G. (author), Roskam, R. (author), Uythoven, Ch. (author)The retail landscape for consumer electronics (CE) products has changed dramatically in the last two decades. Small independent retailers have made way for large retailers, selling CE goods in a supermarket way. Products are in their packaging on the shelf, to be grabbed by consumers in a self-service environment with a minimum of sales...conference paper 2007