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Boon, Boudewijn (author), Rozendaal, M.C. (author), Stappers, P.J. (author)Design is increasingly concerned with changing people’s behaviours. A common characteristic to behavioural design approaches is their directionality: products<br/>provide clarity about or guidance towards the designer’s intended behavioural outcome. In this paper we propose an alternative perspective that emphasizes<br/>ambiguity (i.e. affording...conference paper 2018