Passengers’ preferences for architectural design characteristics in the design of airport terminals

With the need to increase total revenues, airports have begun to use commercial retail. A well-designed airport may provide great service to clients and consumers and increase their satisfaction and in turn their spending behaviours. Since there is suggestive evidence that there might be cultural associations of white, purple or black with...

Consumer preferences in the design of airport passenger areas

In recent decades, commercial developments have become increasingly important for the overall profit of airports. However, little is known about consumer preferences regarding the design of passenger areas, which is striking as the design of terminal buildings affects consumers' emotional state and shopping behaviour. The aim of this study was...