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Camere, S. (author), Schifferstein, H.N.J. (author), Bordegoni, M. (author)Product designers may struggle to materialize their initial, abstract idea into tangible sensory features forming a product. Being aware of the role of every sensory modality in conveying a specific experience, they are more likely to come up with original and meaningful solutions. However, it can be challenging to manage an experience-driven,...conference paper 2015