Searched for: +
(1 - 2 of 2)
document
Deiman, J. (author)
Vietnam has developed very fast over the past decades and is growing both in population and economic power rapidly. Especially the march of a middle-class is pushing the consumerism to a higher level; people have more money to spend on for example luxury items and food. Private food consumption is one of the most important areas with a big...
master thesis 2014
document
Reis Oschery, M.I. (author)
The goal of the Get Green Vietnam! project is to instigate behaviour change in the Vietnamese middle class decision-making process for a more sustainable consumption. It is in the GG Vn project strategy to make use of the so-called ‘change agents’, as the main media to accomplish this objective. Ultimately the GG Vn wants to enable 1000 change...
master thesis 2013