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Deiman, J. (author)Vietnam has developed very fast over the past decades and is growing both in population and economic power rapidly. Especially the march of a middle-class is pushing the consumerism to a higher level; people have more money to spend on for example luxury items and food. Private food consumption is one of the most important areas with a big...master thesis 2014
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Reis Oschery, M.I. (author)The goal of the Get Green Vietnam! project is to instigate behaviour change in the Vietnamese middle class decision-making process for a more sustainable consumption. It is in the GG Vn project strategy to make use of the so-called ‘change agents’, as the main media to accomplish this objective. Ultimately the GG Vn wants to enable 1000 change...master thesis 2013