Reducing food waste from online grocery shopping: A digital intervention to help consumers buy less excessively

With more than half of all food waste taking place at home, a transition in our consumer behaviour is needed if we want a future with less waste. While supermarkets and food producers have strong incentives and have the tools to reduce waste on their side, consumers seem to be less concerned about wasting food. However, they are also caught in a...

Guide to green: Developing a tool that provides insights into the use of message framing for pro-environmental consumer behaviour change

The goal of this thesis was to ‘develop a tool that offers insights in message framing for behaviour change to improve communication towards customers.’ By using an Design Based Research and Double Diamond approach constant iterations were made between theory and practice to develop a support tool that helps sustainable start-ups to design...