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Furukita Baptista, I.B. (author), Schifferstein, Hendrik N.J. (author)The market growth of plant-based alternatives to animal food products pushes agencies around the world to discuss specific regulations regarding their communication, terminology, and packaging design. We created and tested 18 packages of plant-based milk and plant-based chicken meat varying the “animalness” of terminology, container, image,...journal article 2023