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Lin, X. (author), Negenborn, R.R. (author), Duinkerken, M.B. (author), Lodewijks, G. (author)Fresh cut flower supply chains are aware of the need for reducing spoilage and increasing customer satisfaction. This paper focuses on a part of the cut rose supply chain, from auction house to several end customers. A new business mode is considered that would allow end customers to subscribe to florists and have a continuous supply of...journal article 2018