Personality and Influence: The Relationship Between Personality Aspects and Cialdini's Influence Styles

Digital technologies have enabled uninterrupted mass persuasive communications everywhere and anytime, aiming at convincing people to change their beliefs, thoughts, and behaviors. Research has shown that persuasive technologies are most effective when the messages and means are tailored to people’s recipients’ unique characteristics,...

Social Media as a tool to contribute to evaluation practices by the Dutch justice system concerning recidivism

The Dutch justice department could benefit greatly from the personal digital data from social media since psychological attributes are known to be strong predictors for recidivism, and assessing the risk of recidivism (with the RISc) in the Netherlands is a very cost- and labour intensive process with low prediction power. The research question ...

Personalized Personality Virtual Agents: Assessing the impacts of virtual agent’s personality match on user’s trust, personal attachment, perceived risk and purchase intention in e-commerce

The ever-increasing competition has led firms to higher adoption rate of technology to drive business efficiency and operation. One of the disruptive technologies of this century is Artificial Intelligence (AI), with virtual agents as one of its application. To get the maximum value of virtual agents, businesses attempt to personalize their...

Deep personalization: Personality driven design in increasing customer intimacy in the aviation context

This project was conducted with the goal: to increase the customer intimacy by considering customer's personality for personalization. The main outcome of this project is a personality driven design principle based on the big five (Goldberg, 1990). This principle can be used as the guideline for personality-based product and service innovation....