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Hietink, Line (author)
This research examines the potential for sustainable packaging in the context of supermarket products, focusing on the concepts of reuse and standardisation.<br/><br/>The central question addressed is whether consumers retain positive attitudes towards purchase intention, brand image, perceived quality, aesthetic attractiveness, and perceived...
master thesis 2023
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Blaak, Nathan (author)
This thesis started with the question of ‘’What is the necessity of all packaging in food products?’’. The problem of packaging waste is undeniable, an example of the cause of packing to the environment is the ‘’plastic soup’’. Plastic packaging degrades over time, which produces microplastics. Microplastics accumulate in the environment and...
master thesis 2019
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Snijdoodt, A.M. (author)
The growth of competitors in the consumer-to-consumer market pressures PostNL - a Dutch mail, parcel and e-commerce corporation – to develop new ways to ensure their market share. Nowadays, PostNL is responsible for the delivery of almost 156 million parcels per year. The consumer-to-consumer (C2C) market consists of almost 5 million consumers...
master thesis 2017