Strategic Advice for the Energy Game: Designing the business model for an energy market product through Business Modelling

Current approaches that deliver energy insight to customers are rather poor, data centric and incomprehensible. Driven by the vision to differently support customers in the transition towards new energy behavior, the Energy Game was developed. This service aims to guide customers in their journey towards a situation in which customers manage...

Why do launched projects (fail to) meet set targets? An analysis of Unilever's Innovation Deployment Process

Over the last couple of years, Unilever Europe has changed its innovation deployment strategy in order to reduce complexity and improve speed to market. The overall objective is to launch fewer, but bigger projects within the European region. Unilever Europe owns over 400 products including foods, beverages, cleaning agents and personal care...

Aligning Accommodation Strategies. Processes

Aligning accommodation strategies of multiple actors with diverging interests and goals in a political environment includes a difficult process. This thesis has tested whether the strategy-as-force model by Daamen (2010) from the urban area development practice, is a useful tool to improve these strategy making processes. The case studies are...

Brand and product strategy for Alpine Hearing Protection - The 'next generation' earplug

This master thesis describes the development of a brand and product strategy for Alpine Hearing Protection. Alpine Hearing Protection has been active on the filtered generic earplug market for more than ten years with a wide range of hearing protection products for different target groups. Its main product focus is on umbrella shaped filtered...

A Strategic Case

This graduation project is performed at Kofferfabriek Gefken, a small company that designs, produces and sells tailormade cases. More or less starting from scratch, a thorough internal and external analysis was performed, as well as two constructive sessions with the management. A new mission statement was formulated, and by using SWOT...

How to make bol.com plaza work for SMEs

Red Wing Shoe Co.: A strategy to improve the product offer during the spring/summer season

Red Wing Shoes is a shoe company that has been around since 1905. The company has been making work boot for over 100 years and are still in the USA one of the top brands in the industrial footwear industry. Over the years they expanded their business in hunting, hiking and lifestyle. In 2000 the heritage collection was introduced in the European...

Fulfilling Brand Aspirations with Sustainability - Bruynzeel Home Products

Introduction The central question in this report is: How can Bruynzeel successfully integrate sustainability in its business? Sustainability is generally getting more attention and Bruynzeel’s customers (DIY-chains and expert-dealers) sometimes take inventory of sustainable products or start other sustainable initiatives. Bruynzeel now wants to...

KLM and CSR: Making it Real

KLM has actively taken to the field of Corporate Social Responsibility (CSR). This has carried it to the top of the Dow Jones Sustainability Index 6 years ago and has remained there ever since. At the same time, gains in terms of public recognition or customer value are small. What is a company to do? This is the question at the basis of this...

Development of a Colour Communication Strategy for Sigma Coatings: Gain colour authority in the eyes of the prescribers of the colour decision making process in construction and renovation projects

Sigma Coatings is specialised in architectural coatings for the professional painting industry. Sigma’s vision is to provide services, products, knowledge and skills for the protection and beautification of our sustainable environment. Sigma Coatings is high valued by the end user, the painter. The biggest competitor of Sigma, Sikkens, is higher...

Trust toolbox

This is a research and design graduation project for the Master-education tracks Integrated Product Design and Science Communication TU Delft, with a Sustainability-annotation (TiSD). The client of this project is Euro RSCG Bikker, a consultancy with the proposition ‘committed to trust’. The Bikker-consultants develop products and services in...

The Voice Imperative: Providing Real-Time Person-to-Person Communication Services in an LTE-Envrironment

Qualitative research project into business models for communication service provision in a fully IP-based network environment.

Global Sourcing Strategy for IT services

development of a global sourcing strategy for IT services for Philips