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Eble, Philipp (author), de Vries, H.J. (author)The paper at hand contemplatesthe effect of a centuries-old national food safety standard on innovation in aglobalizing market. To that end, the case of the German Beer Industry is analysedto explicate the relationship between a longstanding beer purity decree and brewinginnovation. Over 500 years of existence the so-called “Reinheitsgebot”,...conference paper 2018