Circular PSS: IncreasingConsumer Acceptance through a Rewarding Digital Brand Experience: A rewarding digital brand experience & strategy to help increase consumer acceptance and engagement towards the circular product service system of washing machines from ASKO

One of the key business models Gorenje andASKO have researched upon is a service model of circular washing machine under a pay per use (PPU) business model. PPU business models are currently mostly used within shared washing rooms, which is also the segment in which ASKO will enter withtheir first circular washing machines. However, even though...

Circular Strategies Enabled by the Internet of Things: Opportunities, Implementation Challenges, and Environmental Impact

The concept of a ‘Circular Economy’ (CE) has been gaining traction in business, policy, and academia. It envisions an economy powered by renewable energy in which the value of products and materials are preserved for as long as possible. ‘Design for Circular Economy’ is emerging as a research field as well as a branch of sustainable design...