Beyond metaphor in product use and interaction

The overall aim of this paper is to demonstrate that there is a need for supplementing the theory of product metaphor with a more elaborate theory of product meaning. More speci!cally, we argue that the notion of product metaphor neglects three critically important aspects of meaning making in product use. First, the notion of product metaphor...

Product metaphor generation: Mapping strategies of designers

When generating product metaphors, designers select an entity to associate with the product they intend to design and transfer certain feature(s) of this entity to the product. This transfer, called mapping, can be realized by following different strategies (e.g. implicit-literal, explicit-literal, implicitabstract and explicit-abstract. In this...