Frugal innovation and sustainability outcomes: findings from a systematic literature review

Purpose: Advance the state-of-the-art on how frugal innovation links to sustainability outcomes and based on content analysis of empirical publications in the field of frugal innovation, analyzing when and how FI is connected with social, environmental and economic outcomes. Design/methodology/approach: Quantitative content analysis on empirical...

Creating and Capturing Value: A Consumer Perspective on Frugal Innovations in Water and Energy in East Africa

Frugal innovation emphasizes the reduced use of resources and cutting of costs through the process of innovating around constraints. However, how innovating around constraints leads to profitable (value creation) businesses and local economic development impact (value capture) is still unclear. Early frugal innovation literature assumed that a...

Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

While consumer and marketing research in developed markets is an established field, research on consumers in an Bottom of the Pyramid (BoP) setting is less established and mostly conceptual or qualitative. This paper examines the individual heterogeneity and the local context of BoP consumers with an empirical study on consumption of low cost...