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Knorringa, P (author), I, Peša (author), Leliveld, A (author), van Beers, Cees (author)
Frugal innovation aims to bring products, services and systems within the reach of billions of poor and emerging middle-class consumers. Through significantly cutting costs while safeguarding user value, frugal innovation opens opportunities for new business models and may well disrupt innovation processes in entire economies. The debate on the...
journal article 2016