The Influence of Product Exposure on Trendiness and Aesthetic Appraisal

Designers use product attributes (e.g., trendiness) to design aesthetically appealing products. The relationships of physical properties (e.g., shape) of product designs with product attributes and aesthetic appraisal are often considered to be generalizable over product categories and markets. However, in line with an interactionist view, we...

Are modern products curved or angular?: The effect of the prototype shape on the received product meaning

Managers that want to incorporate a pre-defined product meaning in a design need to know how consumers relate product properties to product meanings. In past research the proposed relationships between physical properties and meanings are implied to be robust. This study showed that the physical property ‘curvature’ has a positive effect on the...