Unity in Variety in website aesthetics: A systematic inquiry

This research experimentally investigates whether Unity-in- Variety can account for the aesthetic appreciation of websites. In a first study we designed two sets of web pages, differing in layout style and content, to systematically and independently vary on both unity and variety via the design factors contrast and symmetry (for unity) and...

The beauty of Unity-in-Variety: Studies on the multisensory aesthetic appreciation of product designs

This thesis embarks from the idea that aesthetic appreciation of product designs is determined by simultaneously perceiving the two partially opposing dimensions of unity and variety. People actively avoid boredom by searching for variety because it challenges the senses and offers the potential of learning new information. Hence, people browse...

The beauty in product-service systems

Aesthetic appreciation affects the success of products in a number of areas, such as user satisfaction and usability. Hence, designers apply aesthetic principles to create more successful products. However, it is still unclear how such principles apply to the services and systems that products are often part of. In this paper, we explore how two...

Aesthetic appreciation of tactile unity-in-variety in product designs

The principle of unity-in-variety has recently been shown to affect visual aesthetic appreciation of product designs. We investigated whether this principle can also account for tactile aesthetic appreciation of products. Design students rated nine car keys on unity, variety and aesthetic appreciation through tactile exploration only. Results...

The influence of unity-in-variety on aesthetic appreciation of car interiors

Product designers can use a wide range of design principles to influence the appearance of new product designs. One of these principles, ‘unity-in-variety’, states that product designs combining a maximum of unity or order with as much variety as possible are the most aesthetically pleasing. Even though designers are thought to intuitively use...