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Hao, C. (author), van Boeijen, A.G.C. (author), Stappers, P.J. (author)Designing successful products and services that people like, requires an understanding of the context and the aspirations of those people. Over the past decade, a range of methods has been developed to help designers gain such empathy. These have worked well when designer and target user share a cultural context. However, designers often find it...conference paper 2017