- document
-
Plugge, A.G. (author), Nikou, S. (author), Bouwman, W.A.G.A. (author)Purpose: Due to the convergence of rapid business developments and digitization challenges, service orientation is back on the research agenda as a concept to improve firms’ business services. Yet, little is known about the type of determinants that are relevant and to what degree they affect a firm’s service-oriented strategy. Design...journal article 2020