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Magistretti, Stefano (author), Bianchi, Mattia (author), Calabretta, G. (author), Candi, Marina (author), Dell'Era, Claudio (author), Stigliani, Ileana (author), Verganti, Roberto (author)
Scholars and practitioners acknowledge the role of design, and specifically design thinking, as a driver of innovation and change. Design thinking is gaining attention in the business community beyond the traditional product innovation realm and is increasingly promoted as an engine for the creation of novel user experiences, new businesses,...
journal article 2022
document
Candi, M. (author), Gemser, G. (author)
This article proposes a research agenda for studying the relationships between industrial design and performance in the context of new product/service development. A review of existing research on relationships between industrial design and performance is used as a basis for identifying research opportunities and developing a research agenda....
journal article 2010