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Hernández, J.I. (author), van Cranenburgh, S. (author), Chorus, C.G. (author), Mouter, N. (author)We propose three procedures based on association rules (AR) learning and random forests (RF) to support the specification of a portfolio choice model applied in data from complex choice experiment data, specifically a Participatory Value Evaluation (PVE) choice experiment. In a PVE choice experiment, respondents choose a combination of...journal article 2023
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van Cranenburgh, S. (author), Wang, Shenhao (author), Vij, Akshay (author), Pereira, Francisco (author), Walker, Joan (author)Since its inception, the choice modelling field has been dominated by theory-driven modelling approaches. Machine learning offers an alternative data-driven approach for modelling choice behaviour and is increasingly drawing interest in our field. Cross-pollination of machine learning models, techniques and practices could help overcome problems...journal article 2022