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Konietzko, J.C. (author), Bocken, N.M.P. (author), Hultink, H.J. (author)The circular economy may help firms to maximize the value of their material resources and minimize the overall resource use, waste, pollution and emissions of their business activities. Implementing a circular economy program requires radical changes in product, business model and ecosystem innovation. Most research on circular oriented...journal article 2020
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Konietzko, J.C. (author), Baldassarre, B.R. (author), Brown, P.D. (author), Bocken, N.M.P. (author), Hultink, H.J. (author)Circular business model experiments may help firms transition towards a circular economy. Little is known about how the participants of experimentation – entrepreneurs, intrapreneurs, innovation managers – develop and test their assumptions during the experimentation process to achieve more circular outcomes. Using a design-science approach,...journal article 2020