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Grover, Purva (author), Kar, Arpan Kumar (author), Dwivedi, Yogesh K. (author), Janssen, M.F.W.H.A. (author)Elections are among the most critical events in a national calendar. During elections, candidates increasingly use social media platforms to engage voters. Using the 2016 US presidential election as a case study, we looked at the use of Twitter by political campaigns and examined how the drivers of voter behaviour were reflected in Twitter....journal article 2018