How to include the sociocultural context in food design: Insights, tools and strategies

Designers hope that their innovations will be adopted by the people they are designed for. How well their designs align with consumers’ cultural contexts is a key determinant of whether they are accepted or rejected. This is especially<br/>important for food solutions, as eating habits are deeply rooted in local cultures. However, academic...

What design can bring to the food industry

Even though designers are specifically trained to create and build new products, their contribution to innovation in the food industry is relatively small. The industry seems unfamiliar with the ways in which designers operate and may be unaware of the added value they may provide. Therefore, this article identifies the potential roles that...