To see or not to see: The effect of observability of the recycled content on consumer adoption of products made from recycled materials

Despite their environmental benefits, products made from recycled materials are not readily adopted. Prior studies focused on improving consumer adoption via product attributes and marketing elements, but the impact of product appearance remains a gap in the literature. This research contributes by investigating how observability of the recycled...

Guidelines to Foster Consumer Acceptance of Products Made from Recycled Plastics

The circular economy can reduce the environmental footprint of today’s consumption and close the resource loop through circular material flows. Companies are encouraged to fol- low circular principles, such as using more recycled plastic materials. This initiative seems promising; however, it will only be successful if consumers are willing to...

Measuring consumers’ product care tendency: Scale development and validation

Product care is defined as all activities initiated by consumers that encourage an extension of product lifetimes, such as repair, maintenance, and/or careful handling. A product care scale was developed and validated in a set of four related studies. In study 1, we asked experts to examine the face validity of a set of 35 items. In study 2,...