Realizing Product-Packaging Combinations in Circular Systems: Shaping the Research Agenda

Recent years have shown a shift in the focus of sustainable development from eco-efficiency (minimizing negative impacts) towards eco-effectiveness (optimizing positive impacts). Currently, a focus on circular models can be identified; Cradle to Cradle and circular economy are main examples of such models. However, the current number and...

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...

A review of marketing research on product design and directions for future research

Consumers’ perception of relatedness in mental representations of products

The work in this thesis investigates relatedness (as perceived by consumers) in mental representations of products. Just as other objects that are part of the physical world, products are represented in consumers’ minds in the form of concepts. Concepts hold consumers’ knowledge about a product. They consist of sets of features (concrete and...

How designers and marketers can work together to support consumers' happiness

A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...

TU Delft en online media

Dit boek behandelt een visie op online media bij Nederlandse universiteiten. Daarbij beperk ik me tot die aspecten waarin online communicatie en/of online marketing een rol speelt. Dit boek behandelt niet de onderwijsgerelateerde aspecten van online media. Elektronische leeromgevingen, sociale media in het klaslokaal (ten behoeve van het...

Opportunities and Barriers related to Supply Chain Collaboration for Delivering Integrated Single-Family Home Renovations

Single-family home renovations often show deficiencies in project management. There might be a market addressing house owners who would prefer integrated renovation services and clear responsibilities. Companies that would respond to these client’s needs would have a clear market potential, particularly for ambitious energyefficient home...

Eco-efficient Value Creation: An Alternative Perspective on Packaging and Sustainability

The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...

The commoditization of consumer electronics products and its influence on packaging design

The traditional purpose of packaging for consumer electronics (CE) products was to get them in one piece from the factory to the consumers home. It was purely focused on the physical distribution. In that time, buying a CE product could be considered a major family investment. However, times have changed, as nowadays a trend of commoditization...

Packaging for consumer electronic products: The need for integrating design and engineering

From the perspective of a multinational corporation producing durable consumer goods sustainable packaging is packaging that fulfils the right functionalities in the most efficient way. In order to achieve this, an integral design process is required. Such an integral approach to the design of packaging for CE goods would imply a process that...

Customization Choices: Consumer Product Decisions in Mass Customization Environments

Macht en kultuur in marketing: Een studie over responsiviteit bij besluitvorming van ondernemingen in de jaren 1965-80

Ook verschenen als proefschrift Katholieke Universiteit Brabant.