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Desmet, P.M.A. (author), Pohlmeyer, A.E. (author), Yoon, J. (author)To design for happiness sounds like a grand undertaking. Some might even say an overly ambitious one – but we disagree. We believe that explicitly focusing on customer happiness is an indispensable part of user-centred design and, ultimately, a reliable predictor of a design’s success.<br/><br/>As design researchers at the Delft Institute of...other 2017