Data Analytics Platforms: Value Propositions and Adoption Challenges for Small Hospitality Businesses

Managers increasingly seek ways to explore insights from data for business improvements and innovation. Data Analytics (DA) platforms hold promise for businesses, especially small businesses that cannot afford tailor-made proprietary analytics services. DA platforms offer generic analytics features to a pool of businesses, saving costs and...

Launch strategies for multi-sided data analyt-ics platforms

Launching multi-sided platforms is challenging as providers have to gather a critical mass of users in multiple target groups. Various `launch strategies' can be derived from existing platform literature, such as price subsidization, platform openness and coring. However, studies on the utility of these launch strategies for informing design...