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Cankurtaran, P. (author), Beverland, Michael B. (author), Farrelly, Francis J. (author)
The value of design as a means of innovation has long been recognized. More recently, interest in how design can create value has moved from a functional to a strategic focus whereby the design concept defines the way in which the whole firm competes. This is known as “design orientation,” although research on the nature of this construct...
journal article 2024
document
Beverland, M.B. (author), Cankurtaran, P. (author), Micheli, P (author), Wilner, S (author)
To date, customer education has been framed in terms of one-way information provision, at odds with much of the literature on meaning co-creation. Drawing on an ethnography of a specialty coffee purveyor, we show how staff and consum-<br/>ers co-create educational consumer journeys through the deployment of seven practices: auditing, realignment...
journal article 2023
document
Spicer, A. (author), Beverland, M.B. (author), Cankurtaran, P. (author)
The piece is based on an article the authors have coming up in Research in the Sociology of Organisations.
report 2021
document
Beverland, Michael (author), Cankurtaran, P. (author), Loussaïef, Leila (author)
The sharing economy represents a market-driven response to the perceived inefficient resource use arising from materialism, and as such, offers the possibility of a more environmentally sustainable form of consumption. However, the sustainability benefits attributed to the sharing economy remain contentious and fraught with paradox. Drawing...
journal article 2021
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Cankurtaran, P. (author), Langerak, F. (author), Hultink, H.J. (author)
conference paper 2014
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