document

Responsible Design Thinking for Sustainable Development: Critical Literature Review, New Conceptual Framework, and Research Agenda

Baldassarre, B.R. (author), Calabretta, G. (author), Karpen, Ingo Oswald (author), Bocken, Nancy (author), Hultink, H.J. (author)

In the 1960s, influential thinkers defined design as a rational problem-solving approach to deal with the challenges of sustainable human development. In 2009, a design consultant and a business academic selected some of these ideas and successfully branded them with the term “design thinking.” As a result, design thinking has developed into...

review 2024

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Leadership to Elevate Design at Scale: balancing conflicting imperatives

Gemser, Gerda (author), Calabretta, G. (author), Quint, Eric (author)

Little is known about how design leaders foster design excellence “at scale” within large organizations. To bridge this gap, this article reports on interviews with 59 senior design leaders. Using a paradox perspective to frame the findings uncovers major challenges when leading design teams inside large organizations. It also identifies five...

journal article 2023

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Why Circular Business Models Fail And What To Do About It: A Preliminary Framework And Lessons Learned From A Case In The European Union (Eu)

Baldassarre, B.R. (author), Calabretta, G. (author)

The circular economy aims to decouple economic growth from negative environmental impacts. To achieve this goal, circular economy concepts and policies must be implemented in practice by organizations through new circular business models. However, organizations often fail to implement circular business models on the market at scale. This is a...

journal article 2023

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Framing the multifaceted nature of design thinking in addressing different innovation purposes

Magistretti, Stefano (author), Bianchi, Mattia (author), Calabretta, G. (author), Candi, Marina (author), Dell'Era, Claudio (author), Stigliani, Ileana (author), Verganti, Roberto (author)

Scholars and practitioners acknowledge the role of design, and specifically design thinking, as a driver of innovation and change. Design thinking is gaining attention in the business community beyond the traditional product innovation realm and is increasingly promoted as an engine for the creation of novel user experiences, new businesses,...

journal article 2022

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Addressing the design-implementation gap of sustainable business models by prototyping: A tool for planning and executing small-scale pilots

Baldassarre, B.R. (author), Konietzko, J.C. (author), Brown, P.D. (author), Calabretta, G. (author), Bocken, N.M.P. (author), Karpen, Ingo O. (author), Hultink, H.J. (author)

Next to the redesign of industrial products and processes, sustainable business model innovation is a strategic approach to integrate environmental and social concerns into the objectives and operations of organizations. One of the major challenges of this approach is that many promising business model ideas fail to reach the market, which is...

journal article 2020

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Implementing sustainable design theory in business practice: A call to action

Baldassarre, B.R. (author), Keskin, Duygu (author), Diehl, J.C. (author), Bocken, N.M.P. (author), Calabretta, G. (author)

The intensification of industrial activity within an unsustainable development paradigm caused an alarming environmental crisis intertwined with societal problems on a global scale. Sustainable design theory contains an extensive body of knowledge on how these environmental and societal issues can be addressed by rethinking industrial...

review 2020

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The evolution of the Strategic role of Designers for Sustainable Development

Baldassarre, B.R. (author), Calabretta, G. (author), Bocken, N.M.P. (author), Diehl, J.C. (author), Duygu, Keskin (author)

Design for Sustainable Development refers to the application of a design process to solve a problem related to sustainability, such as creating a pair of shoes that can be recycled or managing waste collection in a large city. Since the origins of this concept in the 1960s, Design for Sustainable Development has been evolving, gradually...

conference paper 2019

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Strategic Design of Sustainable Business Models

Baldassarre, B.R. (author), Bocken, N.M.P. (author), Calabretta, G. (author), Diehl, J.C. (author), Duygu, Keskin (author)

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conference paper 2019

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Industrial Symbiosis: Towards a design process for eco-industrial clusters by integrating Circular Economy and Industrial Ecology perspectives

Baldassarre, B.R. (author), Schepers, Micky (author), Bocken, N.M.P. (author), Cuppen, E.H.W.J. (author), Korevaar, G. (author), Calabretta, G. (author)

Industrial Symbiosis (IS) is a collective approach to competitive advantage in which separate industries create a cooperative network to exchange materials, energy, water and/or by-products. By addressing issues related to resource depletion, waste management and pollution, IS plays an important role in the transition towards sustainable...

journal article 2019

document

Matching Data and Emotions for Designing Personalized Digital Experiences

Montijn, Myrthe (author), Calabretta, G. (author), van Erp, J. (author)

Digital innovations in-store are often unnecessary, unintuitive and uncomfortable and mostly make use of personal data for one-way messaging instead of meaningful interpersonal interactions. Digital initiatives are also more focused on enhancing the shopping experience (even unsuccessfully) instead of building consumer-brand relationship through...

conference paper 2018

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How is brand experience designed in practice?: Results of a multiple-case study

Bakker-Wu, S. (author), Calabretta, G. (author), Hultink, H.J. (author)

Brand experience is an important concept in marketing because it can affect brand loyalty, brand recall, and brand attitude. Brand experience design is therefore an important practice for companies to create favourable and meaningful experiences, through the design of various touchpoints that are in line with the brand values. This paper...

conference paper 2017

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The role of service design practices in enabling and embedding the servitization transition

Calabretta, G. (author), de Lille, C.S.H. (author), Beck, Caroline (author)

An increasing number of companies are embracing the transition from a product focus to a service focus in their offering in order to face the challenges of the experience economy. However such transition (i.e., servitization) is challenging, since it requires companies to change both their processes and their mindset. In this paper we propose...

conference paper 2017

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Entrepreneurial universities meet their private partners: Towards a better embedding of the outcomes of cross-sector collaborations

Baldini, Luca (author), Calabretta, G. (author), de Lille, C.S.H. (author)

In the past decades, universities’ involvement in socio-economic development, which goes along with their teaching and researching activities, has defined a new role for them in society’s ecosystem. This new role is often referred with the term of “entrepreneurial” university, whose objectives are positive societal, economic and environmental...

conference paper 2017

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Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design

Baldassarre, B.R. (author), Calabretta, G. (author), Bocken, N.M.P. (author), Jaśkiewicz, T.J. (author)

With an increasing population, a growing middle class and increased resource use, our current ways of living and doing business are unsustainable. Next to the implementation of innovative technology, sustainable development based on innovative business models, better understating of customer needs and behavioural change are crucial. This...

journal article 2017

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The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective

Calabretta, G. (author), Gemser, Gerda (author), Wijnberg, NM (author)

Both intuition and rationality can play important roles in strategic decision making. However, a framework that specifically accounts for the interplay between intuition and rationality is still missing. This study addresses this gap by using a paradox lens and conceptualizes the intuition–rationality duality as a paradoxical tension. We draw on...

journal article 2016

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Co-creating the future: Design practices and tools for effective customer co-creation

Calabretta, G. (author), Gemser, G. (author), Karpen, I. (author)

In this paper, we integrate literature on service-dominant logic (SDL) and innovation to examine the role of designers and their practices for collaborative resource innovation. More specifically, in taking a co-creation perspective we uncover a portfolio of practices that facilitate resource integration and innovation among companies and...

conference paper 2015

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Implications from innovativeness typology on innovation performance measurement: A bibliometric analysis

Moeller, K. (author), Steinman, J.C. (author), Calabretta, G. (author)

This research contributes to the ongoing since decades existing discussion on research in innovativeness, a term which in the past has been closely related to innovation measurement. Using bibliometric techniques like citation and co-citation analysis combined with factor analysis, cluster analysis and multidimensional scaling we examine the...

conference paper 2015

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Making it real: Successful service innovation through integrated service implementation

Beck, C. (author), Calabretta, G. (author), de Lille, C.S.H. (author), van der Veen, O. (author)

conference paper 2014

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Extending design leadership to innovation strategy: Roles and tools

Calabretta, G. (author), Gemser, G. (author), Hekkert, P.P.M. (author)

conference paper 2014

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Collaborating with Design Consultancy firms for Effective Strategic Decision-Making in New Product Development

Calabretta, G. (author), Gemser, G. (author), Wijnberg, N.M. (author), Hekkert, P.P.M. (author)

To contain risks and increase the profitability of innovation efforts, firms frequently engage in joint innovation activities with external sources of knowledge, like design consultancies. Innovation literature has given limited consideration to the strategic role that design consultancies can play in the innovation efforts of their clients. A...

conference paper 2013