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Ma, W. (author), de Jong, W.M. (author), Hoppe, T. (author), de Bruijne, M.L.C. (author)
City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a growing level of sophistication from city promotion via city marketing to city branding and proposes that the...
journal article 2021
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Ma, W. (author), de Jong, Martin (author), de Bruijne, M.L.C. (author), Schraven, D.F.J. (author)
Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response, this article presents an in-depth case study of city branding processes in a medium-sized Chinese city....
journal article 2020
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Liu, X. (author), Schraven, D.F.J. (author), de Bruijne, M.L.C. (author), de Jong, Martin (author), Hertogh, M.J.C.M. (author)
Sustainable development and Circular Economy (CE) have drawn massive attention worldwide. Construction practices consume large amounts of materials, resources and energy. Sustainability and CE could play a big role in reduction efforts. However, the potential influence of both concepts on the planning and construction of large infrastructures...
journal article 2019