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Bouwman, W.A.G.A. (author), Nikou, Shahrokh (author), de Reuver, Mark (author)
Digital transformation is requiring companies to rethink and innovate their business models (BMs). However, small- and medium-sized enterprises (SMEs)have scarce time and resources for experimenting with their BMs and implementing new strategies. This paper examines whether SMEs that undergo digital transformation perform better if they...
journal article 2019
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Lopez-Nicolas, Carolina (author), Nikou, Shahrokh (author), Molina-Castillo, Francisco Jose (author), Bouwman, W.A.G.A. (author)
Purpose: By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome and, as such, a key antecedent to firm performance. Design/methodology/approach: In this paper, using a unique data set of 444 European...
journal article 2020