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- Bouwman, W.A.G.A. (author), De Reuver, G.A. (author), Solaimani Kartalaei, H. (author), Daas, D. (author), Haaker, T. (author), Janssen, W. (author), Iske, P. (author), Walenkamp, B. (author) conference paper 2012
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Haaker, T. (author), De Vos, H. (author), Bouwman, W.A.G.A. (author)In this paper we explore which bundles of services are attractive to users. We look specifically into bundle composition with navigation services as core, and travel and entertainment related services as complementary services. Pricing is an important criterion as well. We use conjoint measurement as a tool to assess which combination of...conference paper 2006
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Haaker, T.I. (author), Bouwman, W.A.G.A. (author), Janssen, W (author), de Reuver, Mark (author)Business models and business model innovation are increasingly gaining attention in practice as well as in academic literature. However, the robustness of business models (BM) is seldom tested vis-à-vis the fast and unpredictable changes in digital technologies, regulation and markets. The evaluation of the robustness of a BM raises several...journal article 2017
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Bouwman, W.A.G.A. (author), Heikkila, J (author), Heikkilä, Marikka (author), Leopold, Carlo (author), Haaker, T.I. (author)Business Model (BM) Innovations aim at making systemic changes in the business logic of companies when they are bringing innovative products and services to the market. Companies should be sensitive to changes in their business environment and able to modify their BMs in an agile way. To assess the agility of BMI during specific market entry...journal article 2018