Fulfilling Brand Aspirations with Sustainability - Bruynzeel Home Products

Introduction The central question in this report is: How can Bruynzeel successfully integrate sustainability in its business? Sustainability is generally getting more attention and Bruynzeel’s customers (DIY-chains and expert-dealers) sometimes take inventory of sustainable products or start other sustainable initiatives. Bruynzeel now wants to...

The Integration of Sustainability in the Fuzzy Front End of Innovation within the context of SMEs

By covering the literature related to innovation processes, new value creation and sustainable innovation, the literature review conducted for this thesis highlights that the integration of sustainability issues in the Fuzzy Front End of Innovation (FFE) is an ill-addressed area in scientific literature. To tackle the problem, the research...