Making connections: Exploring value co-creation in service design projects

Ford is facing new competitors and changes in their market. To stay relevant, they have to deal with collaboration to solve complex problems, new technologies that enable new value propositions and a shift from products to services. Service design seemed like a promising approach to deal with those challenges and to come up with new services in...

Designing a project selection toolkit for Philips' value based care studios

Philips believes that in order to keep creating real and sustainable value for its stakeholders, it is crucial to have a deep understanding of trends of economy paradigm. As the trends show, to transform towards transformation paradigm and sustain future growth and profitability, understanding challenges and identifying opportunities in the...

Strategizing the ideation phase of the startup studio model: How can the application of design in early phases of innovation enhance startup studio ideation?

This project has explored how design can be of added value in early phases of innovation in the context of the startup studio We Are Builders. Insights were gathered from multiple sources to analyse the project scope and explore opportunities. The goal of this graduation assignment is to create a method to execute ideation that We Are Builders...

Employee Involvement in Strategy Realization: Designing a tool to motivate employees for strategy realization by creating a win-win between the organization's objectives and employees' interest

Strategy is used by organizations to adjust to emerging challenges and opportunities in the market environment. Due to a more rapidly changing market caused by globalization, strategy has become increasingly important. Organizations often struggle to implement strategy successfully caused by difficulties with the transition from the strategy...