Positive Impact With Community Currencies

Money is an essential technology used by many people around the globe every day. It is beneficial for efficient trade and saving. The aim of this graduation is to design money. A positive impact on the environmental is made with the design of a so called community currency. In the economy we stumble upon limits which the market cannot easily...

Take your time: Combine nature and technology to relieve work related stress in the office environment

The work of my thesis represents the last phase of the GRIP project, a Governmental/Philips co-founded project which has been running for one year and a half before the beginning of this final stage in February 2013. The project involves several organizations such as TUDelft, TU/Eindhoven, Design Academy, Philips, Geestelijke Gezondheidszorg...

Developing a strategy for utilizing the design history of PostNL

Process consultation inside-out: INDEED, a challenge

The result of this graduation project is a growth strategy and a roadmap for a German product development company, INDEED, which wishes to move towards the Fuzzy Front End of the innovation process. An internal company analysis, along with 8 case studies of the current business unit “Brand Innovation”, gave insights into the company’s explicit...

The Ultimate Wink Experience

Wink is a creative company that works on assignments given from external firms (mainly focused on fashion and product goods), to design and produce events and environments. The company is expert in providing experiences to its clients, by merging art and branding. Lifestyle, technology, creativity and user involvement are its key ingredient to...

Access To Elegancy: Branding and Product Design for Working at Height

This project was conducted as a master thesis for Master program Strategic Product Design of Delft University of Technology in cooperation with XSPlatforms. The aim of this project was to 1) research and analyze the current brand and create promising brand values for future development 2) based on the new brand value, create a form signature...

Strategic development for a Philips’ lifestyle product that enhances mental wellness through sensory stimulation

The Brain, Body and Behavior department of Philips Research have been working on the development of a new technology based on the stimulation of the human brain through the visual sense. This stimulation is made by a light source that presents specific characteristics (frequencies given by flickering conditions) that can influence the brain...

Could Philips get into the personal care routine of young men?: Strategy to bring meaningful shaving solutions to young men

The current electric shaving market is stagnating in many regions of the world; and the blade market share is growing faster than the electric shaving market share. Philips is looking for new business opportunities to grow market share in the shaving market. A growth business opportunity that consists on targeting young men that are about to...