Searched for: contributor:"Calabretta, Giulia (mentor)"
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Zepeda Aguilar, Gustavo (author)
A vision that aims to inspire a change in mindset for Experience Consulting This project presents a foresight exercise performed to uncover the future of Experience Consulting for the PwC Experience Center. The outcomes of the foresight exercise ask for a future that emphasizes our sense of humanity when designing experiences for humans. This...
master thesis 2020
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Barnsteiner, Max (author)
Ortovox, a mountain sports brand, existing for almost 40 years, is undergoing a rapid change. Through substantial growth, the organization has been pushed into a new position. The niche market was given up for a place among the leading brands in the outdoor industry. The new situation results in fundamentally different market requirements and...
master thesis 2019
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Filippi, Anna (author)
Technology is running faster than ever and, to keep up with its speed, businesses have been adopting design practices to turn the wealth of technology into value for customers. Companies are, therefore, renewing their identities and creating new business divisions to offer design capabilities to clients. Likewise, IBM iX is a department within...
master thesis 2019
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Schouten, Cyril (author)
This thesis explores the topic of ‘embedding strategic value in blockchain development’ within the context of blockchain consultancy startup GoBlock. The result of this research was a process framework together with a workshop for validating a blockchain use case’s strength and potential.<br/><br/>In recent years, blockchain technology has...
master thesis 2019
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Rutte, Willemijn (author)
Organisations need to go through continuous change in order to maintain a sustainable competitive advantage. This change is often expressed in a vision which should engage and involve all stakeholders. However, implementing change successfully turns out to be a challenge since two in three change processes stall. Ink Strategy is a visual...
master thesis 2019
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Schuurman, Melanie (author)
Voice-technology is, as the name entails, technology that enables the exchange of information through voice. As this technology is currently growing in adoption and usage of customers, the popularity at organizations and researchers is increasing noticeably as well. Normally new intelligence is associated with impressive high-end capabilities....
master thesis 2019
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Hermes, Nick (author)
If brands that operate in the digital context do not start building their own front-end AI enabled channels, they risk falling behind on competition (White, Addison &amp; Fritz, 2018). But as these (often traditional) organisations implement AI-systems in customer-facing practices, it slowly becomes the new front-office brand ambassadors of the...
master thesis 2019
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van Welsem, Sander (author)
This thesis explores how strategic and communication design can have an influence on the adoption process of blockchain or distributed ledger technology. It does so through dividing the thesis into four parts: Discover, Define, Develop and Deliver. In short: Discover: What is found is that distributed ledger development is a technology push...
master thesis 2019
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Manrique, Sebastián (author)
This report explores the topic of ‘designing for trust in blockchain solutions’ as part of the technology’s adoption by clients of Cognizant. The result is a game that provides clients with a first insight into the new form of trust relationships that blockchain brings. <br/><br/>In recent years blockchain has gotten attention from public,...
master thesis 2018
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Daanen, Emma (author)
Business is becoming increasingly competitive as companies aim to deliver superior product experiences to their customers. To establish innovative results and compete with smaller, more flexible companies, corporates look for new ways to organize themselves. In the light of these developments, design is moving beyond approach to improve...
master thesis 2018
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Lenselink, Pieter (author)
This thesis explores what it takes to make innovation at ING’s PACE accelerator more effective. PACE is ING’s innovation methodology, combining design thinking, agile working and the lean start-up approach into one whole. Within ING’s corporate accelerator track PACE is used to develop disruptive value propositions.<br/><br/>Case-study research...
master thesis 2018
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Wu, Jeannie (author)
Through the three diamond design approach, a research to enhance the customer experience using personalization for KLM’s onboard portal is identified. To do so, a framework that merges emotion-driven design and data-driven design models together to aid in building an emotional, intimate customer relationship is utilized. This framework has aided...
master thesis 2018
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van der Goes, Feyo (author)
Startups are the possible corporates of the future and entrepreneurs are the millionaires of the future. To obtain these future corporates as a customer, ING wants to be there for them at the start. Therefore ING has set the goal to become “the startup bank of the Netherlands”. ING wants to offer startups more than a bank account; access to...
master thesis 2018
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Bottema, Erik (author)
<b>Circular Economy<br/></b>Exponential growth in human activity has caused exponential changes in Earth system variables, like greenhouse gas emissions and global temperature. Human influence on the planet has reached far beyond safe parameters and could lead to disastrous consequences for large parts of the world. This is attributed to the...
master thesis 2018
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Arntz, Sarah (author)
In the course of 2018, the revised Payment Service Directive (PSD2) will become noticeable in people’s day to day use of digital financial services. The PSD2 requires banks to provide third parties access to users’ payment account information, if a user requests to do so. This enables both banks as third parties to bring users’ account...
master thesis 2018
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Eigenraam, Tom (author)
In today’s volatile and disruptive business landscape, organizations experience intensified competition and an increased need to be more adaptive and dynamic in responding to change. In order to become more resilient, organizations need to shift from an efficiency focus to a learning focus. If everyone in an organization or ecosystem learns...
master thesis 2018
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Vos, Gijs (author)
Some consultants within KPMG advisory feel like the services that KPMG advisory generates for its clients, could be improved. They see a potential solution within the application of design activities related to design paradigms such as user experience and customer experience. However several hurdles are experienced within the introduction of...
master thesis 2017
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van Lieren, Anne (author)
Service organizations are struggling to understand and change behaviour since it is complex, dynamic, multidimensional and very often not considered to be rational. Human behaviour is a key component in services, as the interaction between a user and touchpoints determines the overall performance and value. Increasingly, service organizations...
master thesis 2017
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Portnoy, Joana (author)
Hand-n-Hand App is a Location-based activation that addresses shoppers' uncertainty feelings in the grocery shopping experience. It does so by enabling grocery shoppers partners to be in contact while being in the supermarket. When delivering this activation, CPG brands are using Location-based activations as an enabler tool that allows them to...
master thesis 2017
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Duinkerken, Lianne (author)
The project initiation originated from a challenge noticed by Deloitte. Deloitte noticed a mismatch between the degree and pace of innovation in data dashboards and the needs of the end-users of the dashboard. Deloitte creates digital dashboard to communicate all kind of data and information to their clients. They develop the dashboards along...
master thesis 2017
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