The Impact of Communication on Project Performance: Considering Communication Media as a Crucial Aspect

The number of projects has increased immensely, as projects allow flexibility and can be widely applied. Even though that there has been an increase in the number of projects that are started, there is still a high number of projects that fail to meet the requirements. Project management has become an intensively researched topic, as it is an...

The Impact of the Implementation of the Metaverse in B2B Firms: An Explorative Study

The metaverse, a virtual reality-based interconnected digital space, has garnered considerable attention in recent years, presenting promising prospects within the B2B sector. Consequently, the implementation of the metaverse possesses the capacity to influence the operational landscape of B2B firms, introducing novel opportunities and...

The Future of the Dutch Environmental Testing Market

The environment is an important part of the life for most organisms, including humans. Since its quality is integral for social welfare, ensuring and maintaining a high environmental quality is essential. The environmental testing market is dedicated to the testing of the three main components of environment: soil, water, and air. Since the...

Brand identity of business-to-business start-ups and its association with brand relevance: Graduation project MSc Management of Technology

One of the biggest challenges start-ups encounter is establishing themselves within the market. A widely recognized contributing factor to increasing chances of outrunning competition, is the implementation of a branding strategy with the purpose of creating a strong brand identity. Whether investing in developing a brand identity is profitable,...

Entrepreneurial Ecosystems: A qualitative study into the influence a private developer could exert in shaping an entrepreneurial ecosystem

Entrepreneurs are indispensable to our society. They translate innovative ideas into valuable products and services which in several cases also contribute to a more sustainable, convenient, and ethical world. Moreover, entrepreneurship is one of the most significant drivers of economic growth in a particular area. The entrepreneurship literature...

Assessing the Important Factors for Obtaining Technological Dominance in the Concrete Armour Unit Industry

The concrete armour unit industry exist for more than 70 years, in this period various units were developed. The first units derived their hydraulic stability on their own weight, later the units got more complex shapes and got interlocking capabilities. The first interlocking units were placed in a two-layer configuration, like Tetrapod and...